{"title":"Whole Wheat Flour","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhole Wheat Flour for Everyday Indian Cooking and Daily Home Meals\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhole wheat flour has always been a quiet constant in Indian kitchens. It is the ingredient that shows up every morning, every afternoon, and every evening—without ceremony. Used for rotis, chapatis, parathas, and simple home-style meals, whole wheat atta supports daily cooking in a way that feels familiar, dependable, and easy. Made from the complete wheat grain, it fits naturally into everyday Indian meals without asking families to change how they cook or eat.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhy Whole Wheat Flour Is Used Every Day in Indian Homes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhole wheat flour continues to be a daily staple because it aligns with the way Indian food is prepared and consumed. Meals are often cooked fresh, eaten warm, and built around simple combinations of grains, vegetables, and lentils. Whole wheat atta fits seamlessly into this rhythm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike refined flours that are often reserved for occasional use, whole wheat flour is chosen for regular cooking because it behaves predictably. The dough comes together easily, rotis puff well, and the taste remains neutral enough to pair with a wide range of dishes. For everyday meals, this consistency matters more than anything else.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat Gives Whole Wheat Atta Its Everyday Reliability\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe reliability of whole wheat atta comes from how close it stays to the original grain. Its structure and texture are suited to repeated daily use without fatigue or heaviness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhole Grain Structure and Natural Wheat Balance\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhole wheat flour is milled using the entire wheat grain, including the bran and germ. This gives the flour its characteristic texture and body. Because the grain is not stripped down completely, the flour feels substantial and performs well across different cooking styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRefined wheat flour, in comparison, undergoes additional processing that changes how it behaves in daily meals. For this reason, many households continue to rely on whole wheat atta for routine cooking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy Indian Cooking Depends on Whole Wheat Atta\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom soft rotis to layered parathas, Indian flatbreads depend on flour that can handle rolling, resting, and high-heat cooking. Whole wheat atta supports these techniques naturally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSome families also explore traditional grains like\u003c\/span\u003e\u003ca href=\"https:\/\/thebetterflour.in\/collections\/khapli-wheat-flour\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ekhapli wheat flour\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for variety, but whole wheat flour remains the most widely used option for everyday meals because of its familiarity and ease of use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow Wheat Is Ground and Why It Matters in Daily Cooking\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe way wheat is milled plays a major role in how the flour performs in the kitchen. Grinding methods influence texture, aroma, and how dough behaves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eTraditional Chakki Grinding and Grain Preservation\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eChakki grinding is a slower, more deliberate milling process that helps preserve the grain’s natural character. Instead of aggressively breaking the wheat down, this method focuses on steady grinding that maintains the integrity of the grain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAs a result, the flour retains its natural aroma and produces dough that feels pliable rather than sticky, making daily cooking easier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eTexture, Dough Handling, and Cooking Consistency\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFlour that maintains grain integrity absorbs water evenly and responds well to kneading. This leads to dough that rolls smoothly and cooks evenly on the tawa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThose interested in older wheat varieties sometimes compare whole wheat flour with\u003c\/span\u003e\u003ca href=\"https:\/\/thebetterflour.in\/collections\/emmer-wheat-flour\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eemmer wheat flour\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, which offers a slightly different texture, though whole wheat atta remains the most practical option for regular use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow Indian Kitchens Use Whole Wheat Flour Beyond Rotis\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhile rotis remain the most common use, whole wheat flour has gradually found its way into other everyday preparations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eEveryday Flatbreads and Home Meals\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhole wheat atta works reliably for chapatis, phulkas, and parathas across regions. Its neutral flavour allows it to pair easily with vegetables, dals, and simple curries, making it suitable for lunch and dinner alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause the flour behaves consistently, it is often preferred in households where meals are prepared multiple times a day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eSimple Snacks and New-Age Wheat-Based Formats\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn many homes, whole wheat flour is also used for light baking, quick snacks, and breakfast items. Its adaptability makes it easy to experiment without moving too far away from traditional ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis has also led to newer formats such as\u003c\/span\u003e\u003ca href=\"https:\/\/thebetterflour.in\/collections\/khapli-atta-pasta\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eatta pasta\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, which blend the familiarity of wheat with modern meal ideas while still feeling grounded in everyday cooking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhole Wheat Atta Compared to Refined Wheat Flour\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnderstanding the difference between whole wheat atta and refined wheat flour helps households choose the right ingredient for daily meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eMilling Differences That Affect Daily Meals\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhole wheat flour includes all parts of the grain, which gives it a slightly coarser texture and fuller feel. Refined wheat flour is milled further, resulting in a lighter, smoother product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor daily cooking, many families prefer whole wheat atta because it supports meals that feel complete and satisfying.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy Whole Wheat Feels More Satisfying for Regular Eating\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeals made with whole wheat flour tend to feel more substantial, which is why it is often chosen for everyday use. The structure of the flour supports portion comfort without needing excess quantities.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eSelecting the Right Wheat Flour for Your Cooking Style\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eChoosing wheat flour often depends on how meals are prepared and the preferences of the household.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eTexture Preferences and Household Habits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSome families prefer softer rotis, while others like a firmer bite. Whole wheat flour can be adjusted through kneading and resting time, making it flexible for different cooking styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis adaptability is one reason it remains the default choice in many kitchens.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eExploring Other Wheat-Based Meal Options\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor those looking to introduce variety while staying close to familiar grains, wheat-based alternatives such as\u003c\/span\u003e\u003ca href=\"https:\/\/thebetterflour.in\/collections\/khapli-atta-pasta\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ekhapli atta pasta\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and\u003c\/span\u003e\u003ca href=\"https:\/\/thebetterflour.in\/collections\/whole-wheat-pasta\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ewhole wheat pasta\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e offer additional ways to enjoy wheat in everyday meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow Whole Wheat Atta Fits Into Balanced Daily Eating\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhole wheat atta supports meals that are eaten regularly, not occasionally. Its familiarity and ease of use make it suitable for consistent eating patterns.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eComfort, Portion Ease, and Meal Regularity\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause whole wheat flour pairs easily with vegetables and lentils, it fits naturally into balanced meals. It works equally well for breakfast, lunch, and dinner without feeling repetitive.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eSuitable for Family Meals Across Age Groups\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom children to older adults, whole wheat flour remains a common choice because it is gentle, familiar, and easy to incorporate into family meals. Some households also add variety with options like\u003c\/span\u003e\u003ca href=\"https:\/\/thebetterflour.in\/collections\/healthy-pasta\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ehealthy pasta\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e while keeping wheat-based meals at the centre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn many homes, the day begins with kneading dough and ends with rolling the last roti for dinner. The feel of atta, the smell of wheat cooking, and the rhythm of daily meals are deeply familiar. Whole wheat flour fits quietly into these moments, supporting food that is shared, repeated, and trusted.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat Customers Say About Whole Wheat Flour\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eCustomer Review – Everyday Cooking Experience\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNeha R., Jaipur\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e“I use whole wheat flour daily for rotis. The dough feels consistent and the rotis cook evenly, which makes everyday cooking simple.”\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eCustomer Review – Texture and Freshness\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuresh M., Coimbatore\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e“The atta feels close to freshly milled wheat. It works well for chapatis and parathas without much effort.”\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat People Usually Ask About Whole Wheat Flour\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIs whole wheat flour good for daily cooking?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eYes, whole wheat flour is commonly used for daily Indian cooking like rotis and chapatis.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIs whole wheat atta the same as regular atta?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eWhole wheat atta is made from the complete wheat grain and is preferred for everyday meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 id=\"explore-more-from-blogs\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+\u0026amp;]:mt-4\" style=\"text-align: left;\"\u003eExplore More from Blogs\u003c\/h2\u003e\n\u003cul class=\"marker:text-quiet list-disc\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\" style=\"text-align: left;\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003ca href=\"https:\/\/thebetterflour.in\/blogs\/blogs\/how-to-cook-perfect-gluten-free-pasta-every-time-tips-for-a-delightful-indian-meal\" class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" rel=\"nofollow noopener\" target=\"_blank\"\u003e\u003cspan class=\"text-box-trim-both\"\u003eHow to Cook Perfect Gluten-Free Pasta\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\" style=\"text-align: left;\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003ca href=\"https:\/\/thebetterflour.in\/blogs\/blogs\/unveiling-the-hidden-benefits-of-whole-wheat-pasta-more-than-just-a-meal\" class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" rel=\"nofollow noopener\" target=\"_blank\"\u003e\u003cspan class=\"text-box-trim-both\"\u003eHidden Benefits of Whole Wheat Pasta\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\" style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/thebetterflour.in\/blogs\/blogs\/from-penne-to-macaroni-creative-indian-fusion-recipes-with-gluten-free-pasta-you-must-try\" class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" rel=\"nofollow noopener\" target=\"_blank\"\u003e\u003cspan class=\"text-box-trim-both\"\u003eIndian Fusion Recipes with Gluten-Free Pasta\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"robust-red-flour-blend-single-pack","title":"Robust Red Flour Blend Single Pack","description":"\u003cp\u003eThe Robust Red Blend is made up of white chickpeas, beetroot and sorghum, which are key to a balanced diet. A rich source of iron, beetroot is essential for healthy blood circulation. It has a low glycemic index that helps in regulating blood sugar levels, making it an excellent choice for diabetics.\u003c\/p\u003e\n\u003cp\u003eThe versatile flour can be used in a number of ways from iron-rich chapatis, chillas, crepes and more. A delicious and easy-to-cook product to better your every day!\u003c\/p\u003e\n\u003cp\u003eWhy it’s better?\u003c\/p\u003e\n\u003cp\u003e1. Improves blood flow\u003cbr\u003e2. Lowers blood pressure\u003cbr\u003e3. Low Glycemic Index helps blood sugar regulation\u003cbr\u003e4. Beetroot increases hemoglobin levels\u003cbr\u003e5. White Chickpea improves metabolism\u003cbr\u003e6. Sorghum has good lipids that help fight cholesterol and help in weight management\u003c\/p\u003e","brand":"Flour Blend","offers":[{"title":"1kg","offer_id":51889644536171,"sku":"S-10100006","price":550.0,"currency_code":"INR","in_stock":false},{"title":"500g","offer_id":51889644568939,"sku":"S-10100005","price":295.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/5732\/3866\/files\/Pack_11_1_6d2df3fb-0c40-417d-8ca5-b75df0f148fb.jpg?v=1709876112"},{"product_id":"lean-green-flour-blend-single-pack","title":"Lean Green Flour Blend Single Pack","description":"\u003cp\u003eThe Lean Green Blend is made up of white chickpeas, spinach and lentils, which are key to a balanced diet. A rich source of vitamins and dietary fibre, spinach is essential for gut health. It has a low glycemic index that helps in regulating blood sugar levels, making it an excellent choice for diabetics.\u003c\/p\u003e\n\u003cp\u003eThe versatile flour can be used in a number of ways from vitamin-rich chapatis, chillas, crepes and more. A delicious and easy-to-cook product to better your every day!\u003c\/p\u003e\n\u003cp\u003eWhy it’s better?\u003c\/p\u003e\n\u003cp\u003e1. Increases immunity\u003cbr\u003e2. Improves digestion\u003cbr\u003e3. Low Glycemic Index helps blood sugar regulation\u003cbr\u003e4. Spinach lowers oxidative stress\u003cbr\u003e5. White Chickpea improves metabolism\u003cbr\u003e6. Lentils help lower cholestrol and protect against diabetes\u003c\/p\u003e","brand":"Flour Blend","offers":[{"title":"1kg","offer_id":51889645912427,"sku":"S-10100004","price":550.0,"currency_code":"INR","in_stock":false},{"title":"500g","offer_id":51889645945195,"sku":"S-10100003","price":295.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/5732\/3866\/files\/Pack_14.jpg?v=1709806355"},{"product_id":"original-flour-blend-single-pack","title":"Original Flour Blend Single Pack","description":"\u003cp\u003eThe Original Blend is made up of white chickpeas rice, sorghum and lentils, which are key to a balanced diet. This blend is a rich source of protein and high in fibre, which makes it easy to digest. It has a low glycemic index that helps in regulating blood sugar levels, making it an excellent choice for diabetics.\u003c\/p\u003e\n\u003cp\u003eThe versatile flour can be used in a number of ways, from protein-packed chapatis, puris, tortillas and more! A delicious and easy-to-cook product to better your every day!\u003c\/p\u003e\n\u003cp\u003eWhy it’s better?\u003c\/p\u003e\n\u003cp\u003e1. Strengthens muscles\u003cbr\u003e2. Increases energy levels\u003cbr\u003e3. Low Glycemic Index helps blood sugar regulation\u003cbr\u003e4. White Chickpea improves metabolism\u003cbr\u003e5. Rice maintains gut health\u003cbr\u003e6. Sorghum has good lipids that help fight cholesterol and help in weight management\u003c\/p\u003e","brand":"Flour Blend","offers":[{"title":"1kg","offer_id":51889647059307,"sku":"S-10100002","price":415.0,"currency_code":"INR","in_stock":true},{"title":"500g","offer_id":51889647092075,"sku":"S-10100001","price":229.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/5732\/3866\/files\/Pack_13.jpg?v=1709878712"}],"url":"https:\/\/thebetterflour.in\/collections\/whole-wheat-flour.oembed","provider":"The Better Flour","version":"1.0","type":"link"}